StockTalk

After we determined the visual style that suited not only the client's but the users need, we then had the task of determining what was necessary for this specific product. The team used MVP scoping, personas and anti-personas to narrow down the almost infinite possibilities of features that could be included, plus who we were or weren't designing for. We started with listing out all that could possibly be included and called it MVP 1 then stripped things that could be released at a later date and made that MVP 0. I would say this was the most difficult part of the process because the MVP was constantly changing throughout the project, for better and worse. This took weeks to determine what should be in the first release of the app (MVP 0) so we had to set a design freeze to prevent anymore changes. Every time that the client thought about dramatic changes we were able to steer them in the right direction of what was best for the users with these tools.

A difficult task we had to figure out was how to get people to go back to the app. To figure out the best solutions we used hooked modeling to figure out the cycle of Trigger, Action, Reward, Investment. This helped us determine the types of notifications and external triggers to have a person go back to the app, share portfolios and other connecting actions.

Over the past 8 weeks we have slowly chipped away at the MVP and I designed most of the system. As I was the main contact with the client I had many meetings to discuss changes to make sure that as we progressed through the project we were on the same page. We used Figma and Miro programs to assist with the design of the system.